Firepoint is another real estate lead generation company that can help agents obtain both buyer and seller leads in their area. The company can help agents with new website creation, a CRM and marketing assistance through Google Ads.
Unlike some other real estate lead generation companies that are run by lawyers, Firepoint is run by top real estate agents. This has led to a better product design with features that real estate agents actually want to use.
‘The CRM is easy to navigate and can save agents a lot of time in the long run. It comes with all of the features you’d expect in a real estate crm. Sorting, organizing, tagging and assigning out leads is a cinch. The CRM can integrate with several other tools including Trulia, live chat (Zendesk & ReadyChat), Zillow, RokrRok, ylopo and more.
The custom IDX websites by Firepoint look good and are also fairly easy to set up. Just choose your template and customize it with your own brand, blog and testimonial section. MLS data refreshes every 15 min and is pulled in from multiple MLS’s so you have the most data right on your own website.
Analytics are also included and can help you track your ROI. See what lead sources convert best for you and optimize your marketing accordingly.
Firepoint is a Google Ad Premier Partner, which means the company is experienced managing several Google Ad accounts. Firepoint will manage your Google Ad account for only 10% of your budget with no contracts or minimum spend amount. Most ad agencies will charge more than 10%, so this is a good value.
Although the company name is “Firepoint,” the “Ignite” brand is also available from Firepoint. This is a less expensive product that is meant for individuals and smaller teams. The Ignite website is less customization and does not come with a dedicated client success manager, trainings, or reporting features.
Firepoint reviews online are a mix of positive and negative. Agents love all of the features that are included at the low price point. Several agents say the CRM is easy to navigate, noting only a few minor annoyances. The support team at Firepoint is also highly regarded.
Agents don’t like how there is no mobile app currently available. Some agents have mentioned the product being slow and clunky, but that updates are happening often and consistently. One agent on activerain.com mentioned that there were several problems with IDX feeds on his website and Firepoint would not provide a refund. Another agent complained about being forced to send emails through the CRM rather than through Gmail.
Contract Required: Yes and no. The Firepoint product is month-to-month but the less expensive Ignite product requires a 12 month commitment.
Firepoint Cost: Firepoint is $350 per month with $500 set up fee. Ignite is $175 per month with $300 set up fee.
Average Cost Per Lead: Unknown
Exclusivity: Yes, leads are generated by you on your website.
Automated response & follow-up system: Yes
Years in Business: Unknown
BBB Rating: Unknown