Real Estate Lead Generation Company Reviews

One of the most difficult aspects of being a real estate agent is finding and nurturing a consistent flow of leads (clients). The best leads tend to come from your sphere of influence, but that will only last for so long. When you’re in need of more clients, the Internet is a great place to turn. There are now several real estate lead generation companies online offering products and services to help real estate agents find leads and nurture them until they become clients.

Most real estate lead generation tools offer a complete package for the real estate agent. They will build a website or landing page for you, manage your social media and Google ads to drive traffic to those web pages and even help you send automated email and text messages to each lead until they become your client. Some tools offer to only send you leads or only build you a website or landing page, but these are few and far between.

Have a look around this website to find the best real estate lead generation company for your needs.



Zurple

Full Zurple Review

Zurple is one of the many real estate lead generation companies that can help you find more clients. Like many other companies, Zurple creates a website or several websites for you in any location you serve and then helps your market that website on search engines and social media.

Contract Required: Likely, but not confirmed. Free consultation

Zurple Cost: Free consultation

Average Cost Per Lead: Free consultation

Exclusivity: Free consultation

Automated response & follow-up system: Yes

Years in Business: Since 2006

BBB Rating: B+

Bold Leads

Full Bold Leads Review

Bold Leads is another real estate lead generator for real estate agents. The company claims to have helped generate more than 800,000 buyer and seller leads in last year (2017) alone. Bold Leads offers everything a real estate agent would need to land more clients.

Contract Required: BBB reviewers mention a contract, but this has not been confirmed with Bold Leads.

Bold Leads Cost: Annual, Biannual and Monthly pricing. Monthly prices range from $299 – $899 per month.

Average Cost Per Lead:

Exclusivity: Only 1 agent per zip code allowed

Automated response & follow-up system: Yes

Years in Business: Since 2013

BBB Rating: A+

HomesIn.com

This company creates a mini website for you and hosts it on their network of websites. Homesin.com is only one of many websites in their network. So, if your community is Tampa, FL and you choose to purchase their services, you’ll receive a website that looks like tampafl.homesin.com but you’ll also receive promotion on one of their other websites as well.

This company helps you manage your social media pages by creating videos and social media content for you that is specific to your community. The company’s goal is to help you become the real estate leader of your town. The service is exclusive to 1 agent, 1 team or 1 broker per town, which is always a plus.

Contract Required: Unknown

HomesIn.com Cost: Unknown

Average Cost Per Lead: Not that type of service. This is a tool that helps you build landing pages with home valuations, CMAs, and listing alerts.

Exclusivity: Yes. 1 agent, 1 team or 1 broker per town.

Automated response & follow-up system: Unknown

Years in Business: Unknown

BBB Rating: Not found on the BBB

Homesin.com Reviews:

Agent Locator

This is another company that will build a website for you. The website is sold as a package and comes with the website, landing page creation tools and customer relationship management software. The product is a complete lead management solution for real estate agents.

In addition to the website package, Agent Locator can help you write content, manage your PPC accounts, create neighborhood videos for YouTube and set up remarketing ads. This company is a Google Certified Partner, which means their staff is certified to manage your Google Ads account (Google AdWords).  

Contract Required: No contract required.

Agent Locator Cost: $349 Setup & $59.95/mo

Average Cost Per Lead: According to their website, their cost per lead averages $13.

Exclusivity:

Automated response & follow-up system: Yes. A lead nurturing system is the core of this product.

Years in Business: Since 2010

BBB Rating: Not rated

Agent Locator Reviews: This company has several positive reviews on its Facebook page. They also have a testimonial video with several customers praising their services. One real estate agent in their testimonial video claimed to have spent $14,000 with Agent Locator and received $600,000 in earnings in return. No negative reviews could be found.

Smart Zip

Full Smart Zip Review

Smart Zip offers several products not just real estate agents, but lenders too. Like many of the other real estate lead generation companies, Smart Zip will build a website for you and help you market it through search engines, social media, email, direct mail and more. What sets this company apart is its SmartTargeting technology. The company claims their SmartTargeting technology uses “Big data” collected from national sources to identify your contacts who are actively looking to their sell home in your area. This can help you reach out and connect with your contacts at the right time, which can increase your chances of obtaining more listings.

Contract Required: Unknown

Reach150 Cost: Reach150 can be purchased as a separate product from Smart Zip. It costs $30/month for the Basic plan and $99/month for the Pro plan.

Smart Zip Cost: Free Consultation

Average Cost Per Lead: Unknown

Exclusivity: Unknown

Automated response & follow-up system: Yes. Email nurturing is included.

Years in Business: Since 2008

BBB Rating:

Leads2Listing.com

Leads2listing.com is another Real Estate Lead Generation company that can build websites for you that attract leads in your area. Their domain name is Leads2listing.com, but the brand name is Elevated REM. There is a different company called ListingstoLeads.com that is not at all related to Leads2listing.com.

Listings2Leads has two primary website theme types for you to choose from. A single property site theme or a home valuation site theme. Within each type there a few different styles for you to choose from; modern home, luxury home, flat home and more. Each theme is well-designed and optimized for conversions. You are free to customize each theme with images of the property and a photo of yourself.

Listings2Leads also offers weekly Facebook coaching services for $397 per month. A good way for real estate agents to learn Facebook marketing strategies from a professional. You will also gain access to a private Facebook group where you can ask Facebook marketing questions as needed.

Contract Required: No contract. Month-to-month.

Leads2Listing.com Cost: Basic website package is $49 per month. Plus package is $149 per month. 14 day free trial available. You may also cancel the service for a full refund with 30 days of purchase. Facebook coaching is $397 per month.

Average Cost Per Lead: Not Applicable

Exclusivity: Listings2Leads does not provide leads. This company builds websites for you so you can generate your own leads. Leads generated on your own website will be exclusive to you.

Automated response & follow-up system: Sort of. Customers are sent an automated email follow-up after submitting their lead information.

Years in Business: Unknown

BBB Rating: Unknown

Leads2listing.com Reviews:

Reviews for this company online cannot be found.

ListingstoLeads.com

ListingstoLeads.com, not to be confused with Leads2Listing.com, is another company that can build real estate lead generation websites for you. There appears to be four different website templates for you to choose from, each with a different goal. Choose between a property value template, a nearby sold home template, a Facebook registration template and a listing landing page template. Some of these templates prompt customers to text a phone number to receive more details via text message. This is an innovative feature that is not available on most other real estate lead generation products we’ve reviewed.

There is not much information on their website describing their product. Instead, Leads2Listing.com has filled its website with helpful blog posts teaching agents how to obtain more leads. Even if you don’t have any listings to promote, ListingstoLeads.com has helpful information for you to read about.

Contract Required: No contract. Month-to-month.

ListingstoLeads.com Cost: 14 day free trial available.

0-10 Listings: $40 / month.

11-20 Listings: $60 / month.

21-50 Listings: $85 / month.

51-100 Listings: $125 / month.

Average Cost Per Lead: Not Applicable

Exclusivity: Leads2Listing.com does not provide leads. This company builds websites for you so you can generate your own leads. Leads generated on your own website will be exclusive to you.

Automated response & follow-up system: Sort of. Customers are sent an automated email follow-up after submitting their lead information. Customers can also receive information via text message.

Years in Business:

BBB Rating: A

ListingstoLeads.com Reviews:

Reviews for this company online are relatively positive. There are about 80 reviews on Activerain.com and most of these are positive reviews. Customers love the simplicity of the product and the attractive web designs. Many customers report running campaigns on Facebook and having tremendous success. Overall, many customers feel the product is a great value for all that you get when compared to other similar companies.

There are a few negative reviews, but these are mostly for trivial things. Some customers are upset that they were unable to cancel their free trial after the free trial period had ended. Other customers felt the dashboard was clunky and confusing. No matter what product you choose to use, there will be a learning curve involved until you’re familiar with all of the features.

zBuyer

Full zBuyer Review

zBuyer is a large real estate lead generation company that has been operating for quite a while. The company sells both buyer and seller leads in any area you choose. They use a variety of marketing methods to collect their leads ranging from website ads and search engine optimization to affiliate networks and print advertising. Unlike other real estate lead generation companies, zBuyer appears to do all of the work for you. They provide the lead and it’s up to you to call. No websites for you to build or marketing campaigns for you to manage.

Agents love the mobile app zBuyer has built to manage the leads. With the app, agents are able to quickly pull up each lead’s information before a call. Agents can also receive lead notifications through email or text if they prefer.

Contract Required: Not displayed on website, but reviews around the Internet indicate that month-to-month contracts are available.

zBuyer Cost: Not displayed on website, but reviews around the Internet show costs starting from $100 per month.

Average Cost Per Lead: Not applicable. You pay per month and are provided as many leads as they have available in your area.

Exclusivity: Unknown

Automated response & follow-up system: Not applicable. This is not that type of service.

Years in Business: Since 2003

BBB Rating: A+

Inside Real Estate

Full Inside Real Estate Review

Inside Real Estate is a large real estate lead generation company with a few different products.

Contract Required: Unknown

kvCORE: Unknown

Kunversion Cost: Unknown

Average Cost Per Lead: Unknown

Exclusivity: Unknown

Automated response & follow-up system: Yes

Years in Business:

Kunversion BBB Rating: A+

Circlepix BBB: C+

BBB Rating:

Placester

Full Placester Review

Placester is a real estate lead generation website builder that specializes in personalized IDX websites. These websites come packed with features including:

  • IDX Integration
  • Lead Capture Forms
  • MLS Search
  • Review Collection
  • And More

Contract Required: Yearly commitment required.

Placester Cost: Pricing is separated into two plans, Agent Pro and Broker Pro. Agent Pro is $99/month + $99 set up and Broker Pro is $199 per month + $199 set up. Both plans allow you to pay for a year up-front at a discount.

Average Cost Per Lead:

Exclusivity: Leads are generated through your own website, so yes they are exclusive to you.

Automated response & follow-up system: Yes

Years in Business: Since 2011

BBB Rating: B+

Market Leader

Full Market Leader Review

Market Leader specializes in exclusive buyer and seller leads for real estate agents, and also offers website creation, CRM and marketing services.

Market Leader guarantees the number of leads you will receive each month, which is different from many of the other real estate lead generation companies. The leads are also exclusive, meaning they’ll never be sold to another agent after being provided to you. Two very good signs.

Contract Required: Yes. Reviews of Market Leader mention 6-12 month contracts with 72 hour rescission period. Market Leader does not appear to let customers out of these contracts lightly, so make sure you know what you’re buying before you sign anything.

Market Leader Cost: Costs are not mentioned on the Market Leader website, but reviews mention costs starting at as little as $90/month and going up to around $500/month.

Average Cost Per Lead:

Exclusivity: Yes

Automated response & follow-up system: Yes

Years in Business: Since 1999

BBB Rating: A+

Commissions Inc

Full Commissions Inc Review

Commissions INC, or “CINC” as they refer to themselves, is another real estate lead generation company that was recently purchased by Fidelity. The company offers a full suite of real estate marketing solutions including website creation templates, a CRM tool and automated marketing systems including custom email drip campaigns, mass email and text campaigns, and much more.

Contract Required: No

Commissions Inc Cost: Free Demo. Some reviews have mentioned paying $1,400 per month.

Average Cost Per Lead: Unknown

Exclusivity: Yes, leads are generated by you on your website

Automated response & follow-up system: Yes

Years in Business: Since 2011

BBB Rating: A

Firepoint

Full Firepoint Review

Firepoint is another real estate lead generation company that can help agents obtain both buyer and seller leads in their area. The company can help agents with new website creation, a CRM and marketing assistance through Google Ads.

Contract Required: Yes and no. The Firepoint product is month-to-month but the less expensive Ignite product requires a 12 month commitment.

Firepoint Cost: Firepoint is $350 per month with $500 set up fee. Ignite is $175 per month with $300 set up fee.

Average Cost Per Lead: Unknown

Exclusivity: Yes, leads are generated by you on your website.

Automated response & follow-up system: Yes

Years in Business: Unknown

BBB Rating:  Unknown

Flipt

Full Flipt Review

Flipt is a real estate lead generation company that focuses on finding clients looking to sell their home in your zip code areas. The company provides you with a free landing page and helps you create ads that drive traffic to this landing page. The company claims you can be up and running with their system in just 2 minutes.

Contract Required: Reviews online mention a contract, but it appears this contract is for three months and then you are able to pay monthly. This is only speculation based on online reviews.

Flipt Cost: Cost not available online, but there are no setup fees.

Average Cost Per Lead: A Flipt response to a complaint on the BBB says, “on average, our product results in about 10 inquiries per month.”

Exclusivity: Yes, leads are exclusive.

Automated response & follow-up system: No

Years in Business: Since 2014

BBB Rating: A

torchx.com

Full TORCHx Review

TORCHx is a real estate lead generation company owned by Web.com. This is an all-in-one platform that helps real estate agents find and convert homebuyer leads. The product can build an IDX website for you and then nurture any leads that are captured through this website with email and text message drip campaigns.

Contract Required: Unknown

TORCHx Cost: One review on Activerain.com mentioned paying $700 a month as of May, 2018.

Average Cost Per Lead: Unknown

Exclusivity: Leads are generated on your website, so they are exclusive to you.

Automated response & follow-up system: Yes

Years in Business: Unknown

BBB Rating: None found. Web.com BBB is A+.

Real Estate Webmasters

Full Real Estate Webmasters Review

Real Estate Webmasters (REW) is a real estate lead generation company that helps real estate agents build idx websites to capture buyer and seller leads in their area. The leads are stored in the REW CRM where they can be nurtured over time. REW also offers marketing services such SEO and PPC management, copywriting, programming and consulting.

Contract Required: Not displayed on website, but reviews around the Internet indicate that month-to-month contracts are available.

Real Estate Webmasters Cost: Prices are not displayed on the website, but a free quote is available. Reviews around the Internet show hosting priced at $499 per month with a separate charge for the initial set up. One reviewer mentioned that it costs $10 per month per agent to have an agent site linked.

Average Cost Per Lead: Unknown

Exclusivity: Yes. Leads are generated on your REW website and are only provided to you.

Automated response & follow-up system: Yes.

Years in Business: Since 2003

BBB Rating: B-

FiveStreet

Full FiveStreet Review

FiveStreet is a real estate lead management company that helps real estate agents, teams and brokerages manage leads that have been purchased or generated from other vendors. Leads are funneled from over 100 different lead vendors into FiveStreet where they can be managed and assigned out. FiveStreet is not an app, but everything is easily managed on the agent’s phone.

Contract Required: Month to Month

FiveStreet Cost: The cost for FiveStreet is pretty straight forward. 25 per month for a solo agent of $75 per month for up to 4 team members. Larger teams can be accommodated with custom pricing.

Average Cost Per Lead: Not Applicable. FiveStreet manages your leads. It does not generate leads for agents.

Exclusivity: Not Applicable. FiveStreet manages your leads. It does not generate leads for agents.

Automated response & follow-up system: Sort of. FiveStreet can send incoming leads an auto-responder email and/or a text message, but it does not appear to be capable of email or text message drip campaigns. However, FiveStreet can integrate with other popular tools such as MailChimp that have email drip campaign capabilities.

Years in Business: Since 2015

BBB Rating: Not Rated

RealSpace

Full RealSpace Review

RealSpace is a real estate CRM software that helps real estate professionals generate, manage and nurture real estate leads. The software has a broad range of uses and can be helpful for brokers, agents, property managers and even developers. The company is based in both the UK and USA.

Contract Required: Annual or monthly contracts. Annual contracts come with a discount.

RealSpace Cost: 14-day free trial.

Billed Annually Prices

Standard edition: $708 + VAT per year ($59/month)

Pro Edition: $948 + VAT per year ($79/month)

Monthly prices

Standard edition: $59 + VAT per month

Pro Edition: $95 + VAT per month

Average Cost Per Lead: Not applicable.

Exclusivity: Yes, leads are generated on your own personal website and are only given to you.

Automated response & follow-up system: Yes, automated actions are possible within the CRM.

Years in Business: Since 2012

BBB Rating: Not Rated

Offrs (Offrs.com)

Full Offrs Review

Offrs (Offrs.com) is a real estate lead generation company that provides real estate agents with seller leads and lead nurturing tools. The company was founded in 2013 and is based in Sarasota, Florida.

Contract Required: Month to month

Offrs.com Cost: The cost to use Offrs is dependent on the number of territories you choose to buy and the number of properties in each territory. You will pay more for a territory with more properties. It does not appear that the location of the territory affects the price because a territory in Omaha, Nebraska with 1,000 properties costs about the same as a territory in Manhattan, New York with 1,000 properties. A territory with about 1,000 properties costs about $200 per month on the “Agent” plan, which can be used by up to 3 team members. Teams and brokerages with more than 3 team members will need to use the Enterprise plan that costs an extra $1,500 per month on top of the cost of each individual territory.

Average Cost Per Lead: One reviewer mentioned that for every $1 he spent with Offrs, he got $8 in return.

Exclusivity: Yes. Only one agent is allowed per territory.

Automated response & follow-up system: Yes. Agents can send homeowners branded property reports instantly as soon as the lead is provided.

Years in Business: Since 2013

BBB Rating: Not Rated

Prime Seller Leads

Full Prime Seller Leads Review

Prime Seller Leads (PSL) is one of the many real estate lead generation companies that can help real estate agents connect with more clients. Their core product is a landing page designed to capture lead information from homeowners looking to sell. The company also offers IDX websites that can help collect lead information from clients looking to buy a home. Any leads captured through the landing page or website are added to the Prime Seller Leads CRM system.

Contract Required: No contracts

Prime Seller Leads Cost: No setup fees. Pro subscription is $199 per month. This includes ad management and the Prime Seller Leads seller landing page. Prime IDX is a separate service and for buyer leads and costs $229 per month.

Average Cost Per Lead: Unknown. This will vary based on location and advertising spend through Google and Facebook.

Exclusivity: Exclusivity is available, but this must be requested by the real estate agent.

Automated response & follow-up system: Yes. Email and voicemail drip campaigns are available.

Years in Business: Since 2013

BBB Rating: D+

Real Geeks

This is a platform to help with your real estate lead generation. This company sets you up with a lead generation website and manages your Google AdWords and Facebook marketing campaigns  to drive traffic and leads to your website. This is a full circle real estate lead generation solution.

Leads generated through your website are stored in an easy-to-use customer relationship management (CRM) tool. This system helps you cultivate, nurture and manage your leads efficiently.

Contract Required:

Average Cost Per Lead:

Exclusivity:

Automated response & follow-up system: Yes

Years in Business:

BBB Rating:

BoomTown ROI

This is large and successful real estate lead generation command center. The company can provide you with a real estate lead generation website, and marketing for that website through Google AdWords and Facebook. Through the BoomTown Integration Partner feature you can manage multiple real estate tools such as BombBomb, Broker Mint, Zapier and more in one place.

Once leads are collected through your website, they are stored in the BoomTown CRM. This stores your leads and helps you manage them. You’ll be told which leads are hot and which need to be nurtured. Get reminders, to-do lists, e-mail drip campaigns and more through the BoomTown CRM. If you’re managing a real estate brokerage the CRM can also help you keep track of your agent’s performance. You’ll see which agents are calling their leads and which are not.

If you own multiple real estate lead generation websites, the BoomTown Advanced product can help you connect them all. This is helpful for real estate brokerages that need to manage multiple offices and teams.

Contract Required: 

BoomTown ROI Cost: 

Average Cost Per Lead:

Contract Required: 

Exclusivity: Yes

Automated response & follow-up system: Yes

Years in Business: Since 2006

BBB Rating: A+ as of 6/17/18

BoomTown ROI Reviews:

brivityplatform.com

reonomy.com

Perfect Storm

Real Estate Webmasters

ProAgent Sites

StreetText

Divorcethishouse.com

Naberly Solutions (SpotOn)

Tigerlead

ihomefinder IDX

AgentJet

Realtor.com

IDXSEO.com

Contract Required:

IDXSEO Cost:

Average Cost Per Lead:

Exclusivity:

Automated response & follow-up system: Yes

Years in Business: Since 2006

BBB Rating: B+

IDXSEO.com Reviews:

Zillow

Contract Required:

Zillow Cost:

Average Cost Per Lead:

Exclusivity:

Automated response & follow-up system:

Years in Business: Since 2004

BBB Rating: B+

Zillow Reviews:

ZipRealty

Contract Required:

ZipRealty Cost:

Average Cost Per Lead: Free – commission based.

Exclusivity:

Automated response & follow-up system:

Years in Business: Since 2004

BBB Rating: B+

ZipRealty Reviews:

Easy Agent Pro

Contract Required: Unknown

Easy Agent Pro Cost: $159 per month

Average Cost Per Lead:

Contract Required:

Exclusivity: Yes

Automated response & follow-up system:

Years in Business: Since 2017

BBB Rating: D+

Easy Agent Pro Reviews:

Cloud MLX

Cloud MLX Cost: Free for 30 days. After that $35 per month.

Average Cost Per Lead: Not that type of service. This is a tool that helps you build landing pages with home valuations, CMAs, and listing alerts.

Exclusivity:

Automated response & follow-up system:

Years in Business:

BBB Rating:

CloudMLX Reviews: